Got Green Milk?
My first post…arghhhh!
Ok, seriously…on my way to work earlier this week I was startled by a bus advert with the lovely image of Ryan Reynolds all dolled up in his Green Lantern suit but with a milk moustache and the slogan “Hero Fuel” beside him. My first thought was “but he’s not even real.” Why would they suggest that his ‘hero’ fuel was milk? Sure, milk has great nutritional benefits but certainly none that would turn an ordinary citizen into a hero. It took a few seconds for my brain to understand that the advert had nothing to do with getting children to drink milk – suggesting that a food item would give anyone superhuman strength has been done and overdone (spinach anyone?). The advert is clearly a marketing ploy by the good people at DC Comics to keep the movie fresh in our minds seeing as the opening date is only a few weeks away. My next thoughts were “shame, shame, shame on them” but then I realised I might have been a bit too harsh on them. After all, the milk campaign adverts have been running for a long time in theUSand this is not the first time anyone has used a seemingly innocent item to sell a product or idea. But I still think Olympic athletes and David Beckham types are more reasonable icons to use for the ads, not superhuman characters.
This got me thinking about what other superheroes or unrealistic fictional characters have sacrificed their integrity for the milk drinking campaign. The campaign is run in American with the slogan “Got Milk” and the much more recent British version is “Make Mine Milk” but they are basically the same thing. Milk moustache and celebrity = more people drinking milk. Below (an pictures above) are the fruits of my search. Some of the ads made me smile, others not so much (“White magic”? Really? Really?) but I still think it’s a cheeky campaign.
Make Mine Milk
Green Lantern – Hero fuel
Rupert Grint (Ron Weasley of Harry Potter) – White magic
The A Team – Drink up fools
Dark Knight (Batman)
The Cheerleader aka Hayden (Heroes)
Jean Grey (X-men)
Mario (Supermario Brothers)